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Are you wondering exactly what AI motion capture is and how it might be relevant to your business? AI motion capture technology uses artificial intelligence to track and analyze human movements through cameras and sensors, creating a unique opportunity for forward-thinking brands in the health and fitness industry.
Traditional motion capture systems use markers and multiple cameras. However, AI motion capture leverages advanced computer vision and constantly evolving algorithms to capture movement data. And to use it, all your customers need is a smartphone.
Wellness and fitness businesses can use this technology to provide highly personalized, data-driven movement, fitness, and functional assessments that will appeal to all skill levels and specialties.
Do you run a gym? Want to offer something unique to your clients? Or perhaps you manage an insurance or healthcare brand and want to provide real-time feedback to your service users? Harnessing the power of AI motion capture will transform your business and offer a compelling, exciting feature to your users.
In this article, we’ll explore the benefits of AI motion analysis for savvy businesses who want to deliver a groundbreaking service for their customers.
AI motion capture technology doesn’t just capture human movement - it can translate that motion into comprehensive real-time data for in-depth analysis and insights.
Depending on the activity, algorithms can be used to provide exercise-specific feedback, giving users a better understanding of their movement. It also allows providers access to the information needed to provide in-depth critique, leading to better results and outcomes.
Traditional health and mobility assessments can be bulky and time-consuming. AI motion capture has created a seamless way to integrate a range of movement assessment features into apps, service offerings, and businesses with digital platforms.
This exciting technology also picks up small details that are often missed during a human assessment. Minor changes in things like posture and form can be detected and analyzed, providing improved, iterative feedback to the end user.
Over time, the technology will build up a comprehensive picture of the user. It highlights changes in movement and flags potential future issues.
AI motion analysis offers a host of benefits to fitness, health, and wellness companies, including product development, customer acquisition and retention, upselling, and brand marketing:
AI motion tracking significantly enhances user experience by offering real-time feedback and form corrections during workouts. Your platform can provide instant, precise feedback on form and technique.
Does your business involve working with athletes? If you want them to stay on top of their game, optimizing their mobility and strength is crucial. By using AI movement analysis, you can increase movement precision and ensure athletes are using the correct technique. This helps to develop strength in key areas and avoid injury due to poor technique.
Mobility exercises can also be used to increase flexibility and help athletes recover faster. Elite athletes need elite technology, and a training program devised entirely around their unique needs in their sport; precisely what AI motion capture and analysis facilitates.
AI motion tracking revolutionizes health and mobility assessments by analyzing movement patterns with precision.
It can be used to identify user-specific strengths, weaknesses, and potential areas for improvement. It evaluates crucial factors, including balance, flexibility, and joint stability, and provides a comprehensive overview of a user’s physical condition.
Healthcare companies can integrate this smart tech into their platforms to offer enhanced wellness and mobility feedback to users. Motion capture tech is also used by health insurance companies who want to offer something truly unique to their customers.
The World Health Organisation (Who) recommends adults complete at least 150-300 minutes of moderate-intensity physical activity per week. A recent research study by the University of Sydney backs this up. It showed that doing 150 minutes of exercise is linked to better health later in life.
AI motion capture encourages users to stay active and mobile, improving their overall well-being. They can use the technology to be active regardless of where they are and help reduce the risk of injury and medical issues. This is great for health insurance companies because their customer base stays healthier, and therefore medical claims are reduced.
AI motion tracking provides an opportunity to integrate cutting-edge technology and increase revenue for innovative organizations. By incorporating elements of regular assessment, opportunities to review progress and achievements, gamification, and building rapport with users, business owners can foster brand engagement and grow subscription revenue.
Intrigued by motion analysis? Sency offers the most accessible AI technology providing real-time insights into user movement. It can be integrated into your platform in minutes. We can tailor our motion capture service to your specific business and industry. Get in touch now to find out more.
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