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Boosting health member engagement is an ongoing challenge for health and insurance companies. Engaged customers are more likely to stick to health plans, report higher satisfaction levels, and stick with their insurer. However, a 2021 survey by Wellframe found that 60% of patients felt that the care they received was too broad.
Clearly, providing personalized healthcare and wellness programs is a significant opportunity to improve health member engagement. Often, traditional methods for measuring health engagement can be ineffective.
Not with Sency. Our AI motion capture technology can be used for health and risk assessments to provide both preventative care and personalized treatment plans.
Using just a smartphone, Sency’s AI motion capture technology provides accurate and actionable insights from simple video recordings. We translate the movement from the video into precise, real-time human tracking data. Our algorithm analyzes millions of movements to build the world’s most extensive dataset, which is ever-evolving and expanding.
Sency can be used for effective health assessments that may no longer require a visit to a health professional, reducing costs and inefficiencies for health insurance providers. By assessing individual movement patterns and identifying risk factors, personalized preventative care and wellness programs can be devised, implemented, and assessed regularly – all from the patient’s own home.
Video recordings can be used with AI motion capture to evaluate treatments, ensure optimum outcomes for patients, and reduce the chances of re-injuries, complications, and setbacks. As their treatment progresses, the technology adapts their digital health plans based on their needs.
When added to your app or service, AI motion analysis can significantly boost health member engagement and customer satisfaction levels. For example, a patient may no longer have to take time out of their day and travel for an in-person health assessment. They can use their smartphone to record a video at their convenience before being presented with unique, actionable insights.
These expert-level, real-time insights can also drive changes in behavior and promote healthy habits. For example, they can see how their actions positively or negatively impact their health and be empowered to make changes. In practice, health and insurance companies could provide regular feedback and set iterative goals to increase member engagement. Similarly, early warnings of potential health issues or injuries can inform personalized preventative care plans, reducing the risk of expensive and traumatic treatments in the future.
Japanese health insurance company SOMPO integrated Sency’s AI Motion Capture into their app, assisting an audience that had limited education in performing daily exercises to enhance their lifestyle. Recognizing the potential cost reductions in motivating customers to undertake regular physical activity, the app offered a personalized body assessment before providing tailored digital health and wellness programs. The experience enabled high levels of customer engagement and encouraged users to remain committed to their long-term fitness goals.
Including AI motion capture in digital health offerings can help lower costs, provide personalized health care plans, increase customer satisfaction, and boost health member engagement.
As a leader in the field, Sency is uniquely placed to help ambitious health insurance providers stand above the crowd and improve customer acquisition and retention. If you’re interested in enhancing your offering and driving better health outcomes for your patients, contact us today to find out how we can be a valuable partner.
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