How COVID changed the fitness industry for ever
Before the pandemic, you probably didn’t think twice about entering a gym packed with sweaty people, or attending a crowded, indoor exercise class.
However, modern life consists of countless closed gyms, and the ones that are still standing are empty or significantly less-crowded than ever.
The fitness industry was among the worst industries hit by the COVID-19 pandemic.
As COVID cases continued to rise and more restrictions were put in place, gyms were forced to close their doors, and it’s members had to find an alternative way to stay fit. With quarantine came more and more free time, so even those who had no prior experience in the gym began exercising due to boredom. The answer? At-home-fitness.
While stranded at home, people turned to fitness apps and virtual workout classes.
Not only are they cheaper and more convenient than a typical gym membership, but it was the closest thing to normal; they provided some sort of personal interaction that people had been so deprived of during lockdown, and the sense of community was shifted to online.
At home, you never have to wait in line for equipment, you never have to factor in the time it takes to shower or commute into your schedule, and you don’t have to find childcare.